Valve Will Not Ban AI Game Clones on Steam
Over 7,200 demos participated in the October 'Games Must Be' festival, with 36% of them created using AI.

Valve does not plan to restrict developers from using artificial intelligence tools. This was stated by Steam representatives Tom Giardino and Mark Wilkinson at the Steam Indie Connect conference in South Korea.
Giardino believes that clones existed even before the advent of AI, but now creating copies has become faster. According to him, developers should protect their projects not with a single easily replicable mechanic but with a combination of features, character, and original ideas.
Wilkinson acknowledged that the recommendation algorithm during the festival displayed demos in a random order. As a result, users more frequently encountered low-quality projects, and Valve is seeking a solution to this problem.





